Training & Benchmarking

Making clients smart about marketing

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training

Learn the lingo

Altaena trainings include:

  • Customer funnel

  • Acquisition channel intro

  • Retention channel intro

  • How to apply payback

  • Customer lifetime value

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benchmarking

There are no bad questions

We give clients the tools to check channel health on their own:

  • How do I know a customer is “good”?

  • What is the right CPA (cost per acquisition)?

  • Why didn’t this campaign ever get exposure?

  • Which metrics matter most?

  • What device mix is right for digital marketing?