Our Passion
Partnership.
Our clients are our team.
We work with closely with every client. We take their concerns and wishes and make them our own. We remain involved after projects to stay close to details and address any follow-up.
Analysis.
Call us data-nerds; we like it.
We love to roll-up our sleeves and get into the numbers to uncover new insights.
Transparency.
Our clients see what we see.
We share all insights and love to help others understand performance marketing the way we do. Our experience in consulting makes us avid about creating long-lived solutions.
Growth.
We want results.
We invest our time and our client’s time with purpose: We create ways for companies to find new customers and make existing customers more loyal, growing top and bottom-lines.
Our Approach
Flexible.
With locations in Europe and the US, we serve clients remotely and in person.
Discovery.
Every project starts with discovery so we know what makes each client and situation unique.
Tailored.
We customize each project to client and customer need.
Diverse.
We work across and bring experience from a range of industries including, consumer goods, healthcare, ecommerce, and serial entrepreneurs.
Who We Are
Braden Sweet
Founder and Owner
Braden is a strategy and marketing expert with over 15 years experience creating strategy and owning implementation within ecommerce, entrepreneurship, consumer goods, insurance, and wine. Before Altaena, she was Marketing Director at Wayfair, the largest online retailer for home. Prior to that, she was a Strategy Consultant for over a decade. Past projects have resulted in 3x year-over-year revenue growth and development of multi-leveled teams that create future leaders. Braden holds an undergraduate degree from Dartmouth and an MBA from IE/Brown University.
Team
Managers and Analysts join client projects to bring additional subject matter expertise. They bring experience in performance marketing and consulting paired with industry expertise in ecommerce, consumer goods, and healthcare. These team members hold degrees from various leading graduate and undergraduate institutions including MIT Sloan School of Management, Tuck Business School, Brown University, Boston College, and Boston University.