Strategy
Finding the path to the right customers in the customer haystack
Customers are constantly moving; Marketing strategy needs to as well.
Whether a start-up or an established player, Altaena helps clients shift to where their customers are.
We create a flexible marketing strategy tailored to clients’ particular needs.
Examples of how we help:
Define appropriate payback targets to measure marketing Return on Ad Spend (ROAS/ROI)
Determine customer acquisition channel mix based on client life-stage, across Brand Awareness, Lead Acquisition, and Search
Design retention channel strategy to match acquisition model
Create spend forecasts for balanced exposure and maximizing customer lifetime value
Create market-entry plans with modeled Profit and Loss
Design clients’ marketing org structure